Learning how to be persistently creative in the face of highly stringent standards and fast turn around.
Money U content hub
Key roles: Art direction and design
Let's face it, money is complicated. Bank of America tasked Digitas to come up with a way to educate Bank of America customers about everything from mortgages to saving for retirement.
The centered around a partnership with Kahn Academy to create a library of videos for anyone to access about all manner of financial topics. All in easy to understand non financial speak.
My role in this pitch started with branding the site named Money U. I created a number of logos which was paired down to two options which were given to the various art directors and designers on the team.
With the branding sorted out I set on building out concepts for what the hub could look like. We all focused on a single landing page to give the look and feel of the site. In the end Bank of America bought off on the idea which eventually evolved into Better Money habbits.